Lead Generation Strategies for Next-Gen Businesses

Lead Generation Strategies for Next-Gen Businesses:– Lead generation Strategies can be arguably regarded as the most important goal in a business’s digital marketing strategy.

To Be it content marketing, social media, PPC or guest blogging; every particular strategy is inherently directed towards either bringing more traffic to the website or making the customer sign up to the company’s database.

Lead Generation Strategies For  business 

 This article talks about the most underrated lead generation tactics that hold a vast potential to spike up your lead generation game.
It also talks about a particular technique that can be specifically used to generate high-quality leads.

 (1) Content Marketing

 Let’s talk about a highly effective yet underused content marketing strategy over here.

 It’s called content re-purposing.

 Marketers are yet to realise the potential of content re-purposing as a highly time-effective strategy that can meet both their quality and quantity lead generation.

 Every business has a good amount of existing content (especially blog-based content) that had garnered a good level of interaction and engagement in the past.

Content re-purposing is all about giving a makeover to these old yet successful pieces of content.

 You can re-purpose your old content primarily in two manners:

• Rewriting a few segments of your old blog as per new trends.
• Creating shorter and more intuitive forms of content out of your blog, namely info-graphics and video-based content.

This 2nd one can specifically be quite effective for your lead generation through social media.

Social media viewers in general, have a very low attention span, these days. 

Therefore, creating relatively more interactive content pieces would help in creating the much needed initial engagement from your social media traffic.

In this way, you can attract quality and interested leads to your original blog content and to your website as well.

You can also perform content re-purposing for all the new blog based content that you are creating in a similar manner.

Most Important Lead Generation Strategies

(2) Social Media

When it comes to Social Media, marketers predominantly focus on one and only one thing, and that’s engagement. 

Sure, engagement has to be the top priority but it’s definitely not your final digital marketing goal.

A firm’s primary social media goal should always be to: “Generate/convert maximum leads through engagement.”

The point where marketers deviate from this goal is when they don’t add a relevant CTA or landing page after their social media content.

What they fail to understand is that in majority situations, social media post or video doesn’t explicitly inform the viewer about the value offerings of their product/service.

Due to this, a consumer always remains in a confused state after watching your social media content.

This is because he is unaware of what exactly your product is offering and what next steps he has to take if he wants to know more about the product or purchase it.

Providing a landing page at the end of your content helps them to get rid of this confusion.

However, creating a detailed and flashy landing page like in websites is unnecessary in this scenario. 

 A simple landing page with clear heading subheading and CTA button will do the job.

Crucial Strategies For Next-Gen Businesses

(3) Exit-intent pop-ups: The Last Resort

There is a strong reason to why exit intent pop-ups are regarded as a last resort lead generation strategy:

As per statistics, exit-intent pop-ups can save 35% of your lost visitors.

A common attitude that is frequently experienced among landing page and website viewers is a significant lack of interest before reaching the final CTA.

Due to this, there are a lot of potential customers that leave a website midway or generally after spending around 2-3 minutes.

Such Consumers can’t be termed as completely disinterested; instead, we can call them “partially disinterested”.

Exit-intent pop-ups are the most effective way in which such customers can be targeted.

This is because these pop-ups provide the customer with the final CTA immediately. It is when they shows any indication of leaving the website, prior to reaching the actual CTA.

Exit-intent pop-ups can either make the viewer click your CTA or revert back to your website for further information.

In a nutshell, they are a bull’s eye. It comes to reviving a potential lead’s attention towards your website/landing page.

However, Exit-Intent pop-ups should be created with a minimalist approach in mind forever.

Since your customer is already showing an aversion attitude. They would definitely not bother to read a flashy and comprehensive landing page with CTA at that moment.

Therefore you should always make a point, not to include any pictures, animation and multimedia or any pre-introductory messages.

A simple CTA button with a clear one-line description is the best option in this scenario.

Most Used B2B Lead Generation Strategies

(4) Using gated content for quality lead generation

Gated content refers to those types of content, for which a viewer has to sign up with the website, prior to viewing the content.

Other than gating your complete content, you can always provide mandatory sign up pop-ups after the consumer has already read or viewed a certain part of your content.

The customer, who has consumed a significant portion of your content, won’t hesitate to sign up with you for getting further quality.

This also ensures the high quality of leads that are generated, as it majorly includes those customers who have a significant interest in your offering and thus offer a high chance of lead conversion.

Lead Nurturing:

You can also use content gating to get higher levels of information about your current leads in your e-mail database.

For example- you can send video content based e-mails to your customers regarding a certain topic or a product, and provide a landing page with a mandatory sign up at the end.

You can offer a much more detailed blog based content on the same topic as a part of your gated content.

This information can be used to create a separate database of customers that have provided a higher level of personal information like phone numbers.

You can subsequently target this customer base with push notifications.

Wrapping Up

There are numerous lead generation strategies out there that can be beneficial for you as per the nature of your business and its goals.

However, the ones mentioned above are slowing becoming the foundation of today’s lead generation landscape and should be mandatorily adopted in a business’s marketing strategy.